Director of Digital Media

The primary responsibility of this position is to create & lead Outside Television’s multi-platform digital application strategy, development, execution and continuous improvement. Identify relevant new platforms & maximize reach opportunities. This position will work on maximizing revenue while maintaining brand / franchise integrity.

Principle Duties and Responsibilities

• Develop relationships with key internal partners in regards to platform opportunities.
• Develop & manage partnerships with Sales & Marketing, Programming and external platform partners.
• Create research based multi-platform digital strategy that outlines guiding principles, selection criteria, prioritization, competitive landscape, key partners, overarching revenue, reach, affinity, marketing, and distribution targets and measurement plan.
• Seek out emerging platform opportunities by monitoring marketplace trends, competitive landscape, and testing new products and services.
• Ensure brand consistency for each platform.
• Work with research to measure, track, and report platform performance against plan.
• Identify improvement opportunities and refine platform strategies and execution based on research, market analysis, traffic metrics, emerging trends and lessons learned.
• Create web-based solutions to meet user, sales, and management expectations.
• Interface with sales, marketing & design developing project scope and specifications.
• Responsible for business-to-business data exchange including data feeds both incoming and out going including RSS/XML feeds.

Skills/Abilities

• Successfully sell new opportunities to peers and senior management.
• Facilitates effective analysis of problems/opportunities and development of smart solutions.
• Holds self and others accountable for results.
• Drive an overall tone of leadership in relationships with partners by cultivating relationship to advance business goals.
• Ability to think beyond the current platform base to innovate in the marketplace.
• Ability to manage and prioritize heavy workloads.
• Excellent organizational and communications skills, and a solid knowledge of software development processes, tools and procedures.
• Ability to work on multiple projects in a variety of capacities at the same time.
• Strong commitment to producing quality, maintainable code.
• Ability to quickly learn and apply/use new concepts and tools.
• Ability and willingness to transfer skills to fellow staff members.
• Experience in XML and XSLT is a plus.
• Knowledge of Internet protocols such as HTTP, HTTPS and FTP.
• Knowledge of MS Word and Excel and other tools as required.
• Technical support and trouble shooting for novice PC users.
• Comfortable working in a Linux environment.
• Must be able to work flexible hours as needed.

Education / Experience

• A minimum of 5 years of experience within the digital media space.
• Strong understanding of emerging technologies and their evolution.
• Experience monetizing digital platforms.
• Extensive industry hardware and software knowledge.
• Experience in building and modeling products across multiple platforms.
• Full knowledge of production and technical process across multiple platforms.
• Proven experience successfully delivering digital products and services for organizations.
• Experience in developing and coding Internet/Intranet applications, interactive web application, design/development, database connectivity, and software development.
• BS/MS degree preferred.

To apply for this position, please email a cover letter and your resume to jobs@outsidetv.com. No phone calls please.

Date Posted: December 1, 2011

Location: Westport, CT

Department: Technology

Reports to: SVP of Programming & Production