OUTSIDE TELEVISION BLOG
Aspen Fashion Week 2012 Trends
Submitted on March 15, 2012
When I arrived in Aspen earlier this week for the 4th annual Aspen Fashion Week, I was greeted with bluebird skies, a fleet of Bentleys and a selection of some of the most directional skiwear in the market. Aspen is known for its luxe lifestyle and unique après ski scene, so it is the ideal location to showcase a range of slope-friendly brands including Authier, Kjus, Marmot, Neve, Pajar and Roots, as well as some unexpected lifestyle additions like Isaora (a design-driven brand from the menswear market), adding an element of edge to the presentations.
Stylesight's official trend partners at SIA also showcased a hand-picked collection brands for its Snow Collections presented by SIA runway show including Dale of Norway, FERA, Helly Hansen, Killy, Krimson Klover, SKEA, Sport Obermeyer.
Big trends on the runway this season included the continuation of heritage-inspired looks, bright bold color combos and color blocking, luxe accents including metallic zippers and animal prints, fur trims and accessories, and sleek, minimal silhouettes. Needless to say, this is the time to take chances with fashion in a range of markets. As the financial climate improves, consumers are looking to invest in pieces that convey a sense of confidence, while maintaining a sense of functionality. As long as performance isn't being sacrificed, why not experiment with color and directional materials, it may help your brand stand out on the shelves next season. And believe me, once it FINALLY STARTS SNOWING AGAIN, the global shred community is going to want to get back on the hill and make a serious style statement.